Deeper insight
delivers better results
The brain speaks in pictures and we talk its language by using cutting edge methodologies
to explore how it thinks about the things that
matter to our clients
Dr Carolina Smith is a Sociologist and Director
of Cappuccino Research Ltd.
Managing Director
of Cappuccino Research Ltd.
07875549065
Why Cappuccino?
Well, just as that first cup of coffee wakes you up from your morning stupor,
we aim to provide thinking that stimulates and refreshes.
We carefully blend cutting edge research techniques
with academic rigour and commercial pragmatism.
Whilst what we do is complex, it relies on natural ingredients;
how people really think, not what they say in surveys and focus groups.
What's on your mind?
More Information
Cappuccino Research takes the research to a different level; it’s insights on steroids!
MARK NEPSTAD, MD of Kinetico UK
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Why do advertising
campaigns and new products often fail?
Why do consumers feel that companies don't understand their needs?
Find out why and much more...
by Gerald Zaltman
and Lindsay Zaltman
How to unlock the hidden
95 per cent of the customer's mind that traditional marketing methods have never reached.
This title provides practical synthesis of the cognitive sciences.
How Customers Think
by Gerald Zaltman
What’s the best way to change your life?
Change how you think,
says marketing guru
Gerald Zaltman.
Find out how...
Unlocked: Keys to Improve Your Thinking
by Gerald Zaltman
Food For Thought
Links To Other Articles
Zaltman, Harvard Business School,
The Subconscious Mind
Zaltman, Harvard Business School, Connecting with Consumers Using Deep Metaphors
Class Schedule
Dec 11 - Dec 17
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