Our Solutions - Coffee Breaks

ZMET - THE WORKS

Time: 6 weeks

Investment: Meaningful

Fully explore and understand
a category, brand or topic

Includes mental model mapping

Image by Food Photographer | Jennifer Pa
ZMET - ESPRESSO

Time: 2 weeks

Investment: Low

Test communications, advertising or packaging
and really understand how they are consumed

Image by Jeremy Ricketts
ZMET - MOCHACCINO

Time: 4 weeks

Investment: Moderate
 

Our sensory solution for R&D
on food and beverage brands

Image by Christiana Rivers
CAFETIERE

Time: 3 weeks

Investment: Moderate

Mobile ethnography using flavours of ZMET to provide deeper insight

Image by Rachel Brenner
CORTADO

Time: 2 weeks

Investment: Low

A quantitative approach using metaphor and imagery to get
a rapid, but accurate read on how different segments think
or react to stimuli

Image by Becca Tapert
 

Class Schedule

Dec 11 - Dec 17

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11

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12

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13

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14

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15

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16

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17