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Time: 6 weeks
Investment: Meaningful
Fully explore and understand a category, brand or topic
Includes mental model mapping
Time: 2 weeks
Investment: Low
Test communications, advertising or packaging and really understand how they are consumed
Time: 4 weeks
Investment: Moderate
Our sensory solution for R&D on food and beverage brands
Time: 3 weeks
Mobile ethnography using flavours of ZMET to provide deeper insight
A quantitative approach using metaphor and imagery to get a rapid, but accurate read on how different segments think or react to stimuli
Dec 11 - Dec 17
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